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Published : 02 Apr 2026, 02:36 PM
SaRa Lifestyle has launched its Boishakhi Collection 2026, featuring a range of festive clothing for men, women and children ahead of Pohela Boishakh.
The new collection has been designed around the colours, motifs and traditions associated with the Bengali New Year, while also reflecting contemporary fashion trends, the brand said in a statement.
With April’s heat in mind, the collection uses breathable fabrics such as cotton, khadi and lightweight linen to combine comfort with festive style.
SaRa’s saree line includes Jamdani sarees priced between Tk 1,100 and Tk 5,350, handloom sarees from Tk 1,490 to Tk 4,000, and Manipuri sarees at Tk 2,450. The collection also features synthetic sarees ranging from Tk 1,490 to Tk 2,500, half-silk sarees priced between Tk 2,050 and Tk 2,450, and soft silk sarees from Tk 2,450 to Tk 2,750.
For men, the collection offers panjabis priced from Tk 1,380 to Tk 4,990, while the brand’s premium ASPIRE panjabis range from Tk 4,990 to Tk 6,990.
The women’s ethnic line includes single kurtis priced between Tk 2,000 and Tk 2,500, while other items in the ethnic collection are available at prices of up to Tk 5,000.
SaRa has also brought out a family and children’s range for the festival, including frocks, three-piece sets and kurtis, with prices ranging from Tk 600 to Tk 2,400. The brand says coordinated family sets are also available for shoppers looking for matching Boishakhi outfits.
The collection is now available at SaRa Lifestyle outlets across Bangladesh as well as on its digital platforms.
Customers can explore the collection through the brand’s website (www.saralifestyle.com.bd), its Facebook page (facebook.com/saralifestyle.bd) and its Instagram account (instagram.com/saralifestyle.bd).
