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DW Akademie

DW Akademie

Produktion und Verbreitung von Rundfunkmedien

Bonn, Nordrhein-Westfalen 59.816 Follower:innen

Freie Medien. Freie Meinung. Freie Menschen.

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Die DW Akademie ist das Zentrum der Deutschen Welle für internationale Medienentwicklung, journalistische Aus- und Fortbildung und Wissensvermittlung. Die DW Akademie stärkt das Menschenrecht auf Meinungsfreiheit. Gemeinsam mit unseren Partnern sind wir führend in der Entwicklung freier Mediensysteme, schaffen Zugang zu Information und setzen Standards für Bildung und unabhängigen Journalismus. Mit ihren Projekten stärkt sie das Menschenrecht auf freie Meinungsäußerung und ungehinderten Zugang zu Informationen. Die DW Akademie befähigt Menschen weltweit, auf Basis verlässlicher Fakten und eines konstruktiven Dialogs freie Entscheidungen zu treffen. Die DW Akademie ist strategischer Partner des Bundesministeriums für wirtschaftliche Zusammenarbeit und Entwicklung. Sie ist auch mit Mitteln des Auswärtigen Amts sowie der Europäischen Union aktiv – insgesamt in über 60 Entwicklungs- und Schwellenländern.

Website
http://www.dw-akademie.com
Branche
Produktion und Verbreitung von Rundfunkmedien
Größe
201–500 Beschäftigte
Hauptsitz
Bonn, Nordrhein-Westfalen
Art
Regierungsbehörde
Gegründet
1965

Orte

Beschäftigte von DW Akademie

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  • Unternehmensseite für DW Akademie anzeigen

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    How is AI covered in African media – and who shapes the conversation? We co-published two new reports exploring these questions. 🔍 AI coverage remains limited and shaped by gaps. 🌍 The global and African discourse on AI focuses on different aspects. 📣 Civil society voices remain less visible in discussions about AI. Read more about AI reporting in Kenya and South Africa in this report by Herman Wasserman and Karen Allen: https://lnkd.in/dj3SP2ZZ And find Dhara Mungra's assessment of who shapes the AI conversation here: https://lnkd.in/dj3SP2ZZ

    How do journalists in Kenya and South Africa cover AI? Who drives the online AI conversation in Africa? DW Akademie co-published two reports on these questions. 📘 AI in the Media: Kenya and South Africa examines how journalists and news organizations report on AI, by Herman Wasserman and Karen Allen (Centre for Information Integrity in Africa (CINIA) / Stellenbosch University). 📍 The report draws on articles and interviews with journalists. “AI articles tend to be siloed and reactive, framed as business, security or technology stories”. Journalists who want to report on AI often face challenges. “Fear of AI-driven job displacement, newsroom under-resourcing, and story competition from pressing social issues" are mentioned. Numerous interviewees referred to editors as "technophobic". 📍 There is a knowledge gap about AI among senior editorial staff. “Tech companies are in a position to fill that void, supplying copy to journalists that positions AI in a favourable light.” Mostly Western frames dominate over locally contextualized reporting. 📍 Another challenge is the framing that technology can solve complex social problems. The formula “if we just deploy the right AI, progress will follow” is widespread. The underlying governance challenges are often overlooked. Something we see also in the AI coverage in other parts of the world. 📗 Who Shapes the AI Conversation? How Global Narratives Travel and Transform Across African Digital Ecosystems by Dhara Mungra from SimPPL. Dhara conducted a data-driven study tracking six months of AI discourse on X from July to December 2025, comparing global conversations with those in Nigeria, Kenya, South Africa, Ghana, and Rwanda. 📍 She found two parallel AI conversations. “Global AI discourse is often centered on model performance, infrastructure and investment, while African discussions focus more on access, skills, governance, affordability and adoption.” 📍 Media organizations drive the majority of African AI posts, but they largely act as replicators of official narratives rather than providing independent analysis. In the dataset she investigated, civil society voices - central to debates on accountability, data rights, and AI governance globally - had comparatively low visibility in the conversations analyzed. 📍 Chinese AI companies are quite visible in the discourse, appearing mostly through government accounts linked to infrastructure deals, while Western firms dominate through skilling programmes. The report warns that Africa's AI future risks being shaped by external actors rather than local needs. 👉 The development sector is not immune to AI hype, and we still lack robust data on the impact of AI on media and journalism. These qualitative findings will help us better design future projects. Thanks to Herman Wasserman, Karen Allen, Dhara Mungra and Swapneel Mehta for the great collaboration. Links in the comments 👇

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  • Unternehmensseite für DW Akademie anzeigen

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    Journalism is a pillar of thriving societies and economies: It exposes corruption, builds trust and supports resilience against security threats. ⤵️ 🔄 Every $1 spent on journalism can result in more than $100 in savings to the public through reclaimed funds, improved public services and reduced corruption. 💰 Disinformation costs societies an estimated $350–500 billion each year. Independent journalism is one of the most effective and evidence-based defenses against it. 📺 Experts estimate that 0.1% of global GDP – the equivalent to just 15 days of global military spending – could fund healthy public media and secure information environments for citizens around the world. 🕊️ Media freedom dramatically reduces the likelihood of conflict, repression and human rights violations. A study of 152 countries associated greater access to free media with a reduction in human rights abuses. ➡️ These are the findings of “The Value of Journalism: A global evidence review of its impact on security, economies and societies” by the International Fund for Public Interest Media, UNESCO and DW Akademie. 📍 The report was pre-launched at the annual Team Europe Democracy Initiative meeting in Brussels, which brought together representatives from EU institutions, member states, civil society, academia and the private sector, including IMS (International Media Support), Global Forum for Media Development (GFMD) and the German Federal Ministry for Economic Cooperation and Development (BMZ). 🗓️ The full report will be presented at the DW Global Media Forum on Tuesday, June 23, 2026. Register here! https://lnkd.in/eC6k_mFH

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  • Unternehmensseite für DW Akademie anzeigen

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    ⚡ How do you engage audiences in places where trust is fragile? In a new article for our Dialogue Dossier, author Katalin Pálfy explores how Hungarian media are experimenting with audience participation to strengthen journalism, build communities, and navigate a shifting political landscape. As Gyöngyi Roznár, editor-in-chief of regional news outlet Nyugat.hu, puts it: 💬 “In local media, the accuracy and relevance of reporting can be verified by readers. Mistakes are easily caught.” This closeness not only increases accountability, it also fosters stronger connections between journalists and their communities. Read the full story: 🔗 https://lnkd.in/eMyqNGQD

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  • Unternehmensseite für DW Akademie anzeigen

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    🌍 How we report matters: Through the DW Akademie Migration Reporting Toolkit, trainers like Iqbal Fatkhi support journalists in telling better stories about migration. Too often, coverage reduces people to numbers, “waves,” or crises. Good reporting does the opposite: it centers individual stories and lived realities - and shows the circumstances people live in. Fatkhi puts it clearly: "Most migration reporting, especially in Malaysia, punches down - for example, by broadcasting images of arrested migrants while leaving corrupt officials and exploitative employers invisible. That is why DW Akademie's Beyond Borders Toolkit is so vital: it hammers home the principle of 'nothing about us without us,' forcing journalists to shift their lens and start punching up instead." 🧭 The task for journalism: Name unjust systems! #WorldRefugeeDay #RefugeeWeek IOM Malaysia

    • Portrait photo of Iqbal Fatkhi, Journalist and Migration Reporting Trainer Malaysia, oerlaid with his quote: "Most migration reporting, especially in Malaysia, punches down - for example, by broadcasting images of arrested migrants while leaving corrupt officials and exploitative employers invisible."
  • Unternehmensseite für DW Akademie anzeigen

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    Like many teachers today, Mayary Cutzal Xon has long been suspicious of artificial intelligence – both for herself and also for her students. 🤨 She feels that in the age of AI, "belonging to a non-dominant culture is a disadvantage" in terms of remaining visible. ➡️ But that changed earlier this year, when Mayary participated in a group called Código Violeta, or Code Violet, a DW Akademie womens' project organized in collaboration with COMUNICARES. The goal: letting go of fear toward AI and learning to use its power in education and rejecting disinformation. "It's not that artificial intelligence takes our place," said Mayary, "but rather that it helps us refine the information." Read about Mayary's discoveries and that of her fellow Código Violeta participants here: https://lnkd.in/eVwBNUqM

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  • Unternehmensseite für DW Akademie anzeigen

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    Which tools and strategies do journalists need to successfully integrate AI into their work? DW Akademie and MethodKit recently explored this question together with 15 journalists and AI experts from around the world. 🎴 The result: our MethodKit on Journalism and AI. It not only offers practical guidance, but also helps you prioritize your own questions, develop approaches and build a collaborative strategy with your team. 💡 Curious to learn more? Download the MethodKit for free and try it out: 👉 https://lnkd.in/dU5s2kfj

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  • Unternehmensseite für DW Akademie anzeigen

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    ✨ We are proud to see the outcomes of this intensive training week at DW Akademie’s Windhoek office, which brought together journalists, social media editors, content creators and civil society communicators from across Southern Africa. 🗣️ The program reflects the growing importance of equipping media professionals with the skills to create impactful, platform-specific content, particularly for spaces like TikTok, where many young audiences increasingly access news and information for the first time. 👏 Many thanks to Erika Marzano and everyone involved for making this a success, especially Lungile Ngwenya (Centre for Innovation and Technology) and Mayamiko Kachipande (MISA Malawi).

    Last week, I had the pleasure of spending five days at DW Akademie's Windhoek (Namibia) office, training journalists, social media editors, content creators, and civil society communicators from across Southern Africa on creating news and educational content for TikTok. Together with Lungile Ngwenya (Centre for Innovation and Technology) and Mayamiko Kachipande (MISA Malawi), we worked with participants from Zimbabwe, Zambia, Malawi, Lesotho, Namibia, and South Africa to explore what journalism looks like when it is designed for platforms where many young people now discover information for the first time. Throughout the week, participants analysed successful examples of TikTok journalism, learned how the platform's algorithm works, developed audience personas, experimented with AI-assisted workflows, wrote scripts and hooks, filmed and edited videos, and built their own TikTok-style explainers. The training was deliberately practical. Rather than talking about social-first storytelling in theory only, participants spent most of their time creating, testing, refining, and receiving feedback. By the end of the week, they had produced videos on topics ranging from public interest issues to explanatory journalism and misinformation. One of my favourite moments was seeing participants who were initially hesitant about appearing on camera gradually gain confidence and embrace formats that felt completely unfamiliar just a few days earlier. A huge thank you to everyone who participated, shared ideas, challenged assumptions, and brought so much energy to the room. I learned just as much from the discussions as I hope participants learned from us. Another thank you to my fellow trainers Lungile Ngwenya & Mayamiko Kachipande; to DW Akademie's Stefanie DucksteinPeter Deselaers, and Nora Theyse for asking me to take part and for assisting throughout the process; and last but not least, thank you, Hannah Friedlmeier, for all your support and the pictures!

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  • Unternehmensseite für DW Akademie anzeigen

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    ⏰Reminder ⏰ The deadline to apply for DW Akademie's new AI & Innovations Network is next Monday, June 22 - apply now!

    Unternehmensseite für DW Akademie anzeigen

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    We're building something new - and we're looking for experts to build it with us! Our new "AI & Innovation Network" in Eastern Europe is building practical AI solutions for small and regional newsrooms. We're looking for experts who know the real problems: tools that do not work in local languages, budgets that do not cover dedicated AI roles, and the gap between what AI promises and what a small newsroom actually needs. We're starting with a pilot from July 2026. Sounds like you? Apply by June 22, 2026: 👉https://lnkd.in/dtkTzFXb

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