How to get previous non empty value of another column

[klllmmm]

I'm trying to get the previous non-empty value of another column.

Sample of my data frame

import pandas as pd
table = pd.DataFrame(data = {'CustName':['Customer A','','','Customer B','',''],
                             'Value':[1500,1400,9000,9000,9000,1600],
                             })

I'm expecting a table like this

Output:
     CustName CustNameNew  Value
0  Customer A  Customer A   1500
1              Customer A   1400
2              Customer A   9000
3  Customer B  Customer B   9000
4              Customer B   9000
5              Customer B   1600

Can someone help me to create "CustNameNew" column through a function using the previous non-empty value of "CustName"?

[klllmmm]

Managed to do this

table['CustName'].replace('', np.nan,  inplace=True)

table['CustName'].fillna(method ='pad',  inplace=True)

Output:
     CustName  Value
0  Customer A   1500
1  Customer A   1400
2  Customer A   9000
3  Customer B   9000
4  Customer B   9000
5  Customer B   1600