You got them to press play.
Now you have to keep them.
Too many podcasts focus on getting attention — titles, thumbnails, and topics — but fall short once the episode begins. If you don’t hook your listener quickly, fulfill the promise you made, and guide them through a meaningful experience…they’ll drop off.
Turn Listeners Into Engaged Fans
Join RSS.com for a live workshop on how to use storytelling to create episodes that not only attract listeners, but keep them engaged and coming back.
In this webinar, Greg Wasserman, Head of Relationships for RSS.com, and Rain Bennett, Host of The Storytelling Lab, Author of The Chief Storytelling Officer, keynote speaker, and filmmaker, will break down how great storytelling transforms your podcast from information into impact.
What you’ll learn:
→ What storytelling really means in podcasting (and what it’s not)
→ How to hook your listener immediately and keep their attention
→ How to fulfill the promise your title and description made
→ A simple framework: Promise → Progress → Payoff
→ How to craft compelling stories across formats — solo, interviews, scripted, and more
→ How to align your content with what your audience actually came for (entertainment, education, or both)
Why this matters
Your podcast isn’t just content — it’s an experience.
From the first 30 seconds to the final takeaway, storytelling is what determines whether someone keeps listening, remembers your episode, and shares it with others.
By the end of this session, you’ll have a clear understanding of how to guide your audience through stories that deliver on expectations and create lasting impact.
📅 When: Wednesday, May 13th, 2026 at 10am PT / 1pm ET / 6pm GMT
