Coca-Cola Bangladesh has launched a nationwide campaign offering football fans a chance to win FIFA World Cup 2026 hospitality experiences and official merchandise.
The campaign started on April 18 will run till July 18, where the fans can participate through codes found under labels of selected Coca-Cola 1.75L and 2L bottles.
Fans has to enter the unique QR code on a campaign website and take part in themed quizzes to earn points and climb weekly leaderboards.
Participants can also increase their chances of winning by sharing photos of promotional packs on Facebook using #CokeKhaoWorldCupJao and secure at least 20 shares to earn bonus points.
The initiative departs from traditional instant-win formats, instead using a performance-based system in which weekly leaderboard rankings will determine winners.
Each week, top participants will win exclusive FIFA World Cup match experiences, with seven grand prize winners in total. So far, two lucky winners have already secured the grand prize.
Thousands of other participants are expected to receive official Coca-Cola and World Cup merchandise, with winners to be notified via SMS.
Md. Moin Ullah Chowdhury, MD of Coca-Cola Bangladesh Limited said, ‘In Bangladesh, football is more than a game. It is a shared emotion that brings millions together, especially during the FIFA World Cup,’
‘Building on the momentum of the recent Trophy Tour by Coca-Cola, our focus with this campaign is to translate that passion into participation, creating simple, accessible ways for fans to move beyond watching the tournament to experience it.’
