Selection criteria
Startups will be matched with the tier and benefits that best suit their stage. Startups eligible for Start tier must:
- Designed for digital-native technology startups with a working MVP, a clear business model, and plans to seek venture funding soon*
- Have been founded within the last 24 months
- Have not received Google Cloud credits beyond free trial
Take advantage of your benefits
$2,000 in Google Cloud credits | Free tier AI Studio access | 12 months of free Google Workspace Business Plus2 |
Program credits cover proprietary Google models | $200 in Google Skills credits | Exclusive partner offers and perks |
$2,000 in Google Cloud credits
Free tier AI Studio access
12 months of free Google Workspace Business Plus2
Program credits cover proprietary Google models
$200 in Google Skills credits
Exclusive partner offers and perks
The ‘Future of AI: Perspectives on generative media for startups’ report
The ‘Future of AI: Perspectives on generative media for startups’ report features leading voices in AI including top founders, investors and Googlers. Hear their perspectives on the most critical generative AI innovations, media trends, opportunities, and challenges that startup leaders should consider when building and scaling in 2026.
Start building with Google Cloud's new Startup technical guide: AI agents
Learn core Agentic concepts like RAG and multimodality, leverage Agent Platform, Gemini, ADK, and get step-by-step help building agentic workflows for production.
Additional offers and programs for pre-funded startups
Sharpen your AI skillsInvest in your development journey with exclusive benefits and resources from Google Skills, our learning platform designed to help you learn, build, and grow with Google.
Join our Google Developer ProgramBuild new projects, advance your career, and expand your network with the Google Developer Program, created to help you scale your apps faster with AI.
Startup PerksGet preferred access to the best of the Google Cloud ecosystem through our Perks program, which offers partner benefits and discounts to pre-funded startups.
- Credits are valid for 12 months
- Credits can be applied toward Google Cloud Services and Select Google Cloud offerings.
- Third-party models are billed directly and are not covered by the program credits.
- Company domain must not be subscribed to a paid Google Workspace plan, or subscribed from within 31 days of applying to the Google for Startups Cloud Program, to the day the benefit is requested. This benefit cannot be applied towards annual Google Workspace Business Plus plans.
- Acceptance into this program is at the discretion of Google Cloud. We are unable to accept companies that have IPO’d or been acquired, educational institutions, government entities, nonprofits, personal blogs or content, dev shops, consultancies or agencies, cryptocurrency mining companies, or a company distributing tokens contrary to regulatory guidance in its jurisdiction.
- *Excluding service agencies, consultancies, and traditional small businesses.
- *Qualifying investment types include equity investment vehicles that support startup growth from institutional investors and venture capital firms. Simple Agreement for Future Equity (SAFE) agreements are eligible. To support the Web3 community, we accept verifiable token raises and blockchain foundation grants.
- Funding through private equity, government innovation grants, prize funding, crowdfunding, angel, and friends and family funding will not qualify a startup for scale but will be evaluated for other program tiers.
Gemini Startup Forum
Google for Startups, in partnership with DeepMind and Google Cloud, presents the Gemini Startup Forum. A curated gathering for seed to Series A founders to connect in person with experts from Google AI and explore what is possible at the frontier of AI.
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