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celine1252/README.md

👋 Hi, I'm Ngọc Ngân (Celine)

🎯 Data Analyst | Business Intelligence Analyst

Welcome to my Data Analyst Portfolio!
This website showcases my projects, skills, and experience in data analytics, visualization, and machine learning.
You can visit the live portfolio here: [...]


🧩 About Me

I’m an aspiring Data Analyst with 2 years of experience in KPI tracking, business reporting, and performance analysis for e-commerce operations.
I enjoy transforming raw data into actionable insights that drive business decisions and growth.
Currently, I’m enhancing my expertise in SQL, Python, and Power BI through hands-on projects and professional certifications.


💼 Work Experience

E-Commerce Executive | Marou Chocolate JSC (2023–2025)

  • Analyzed weekly revenue and SKU performance data via D-Corp Keeper and Shopify, providing insights that supported business teams.
  • Delivered KPI analyses in Excel that uncovered key trends, contributing to +20% revenue growth during Tet & Valentine campaigns.
  • Collaborated with IT to validate Power BI dashboards, ensuring accurate tracking of conversion and retention metrics.
  • Improved delivery partner efficiency by 18% and reduced customer complaints by 10%.

E-Retail Specialist | Marou Chocolate Co. (2022–2023)

  • Conducted campaign ROI analysis, driving 10–12% revenue uplift in festive seasons.
  • Used data insights to identify customer behavior patterns, resulting in +15% sales growth.

📊 Featured Projects

  • Analyzed 4 years of personal financial data and visualized insights in Power BI.
  • Increased saving-to-income ratio from 29.2% → 47.3% through spending optimization.
  • Tools: Python, Power BI
  • Analyzed 10,000+ customer records to identify churn drivers and segments.
  • Built an interactive dashboard in Power BI for stakeholder decision-making.
  • Tools: SQL, Python, Power BI
  • Built ML models (XGBoost, LightGBM, Random Forest) achieving 87% recall in predicting employee attrition.
  • Delivered actionable retention strategies such as mentorship programs and career path mapping.
  • Tools: Python (Scikit-learn), Feature Engineering, Predictive Modeling

🛠️ Tools & Skills

Python Pandas NumPy Scikit-learn
SQL Power BI Excel (Pivot, Power Query)
Google Sheets Data Visualization KPI Analysis
Analytical Thinking Problem Solving Communication


🎓 Certifications

  • Google Data Analytics Professional Certificate – Coursera (2025)
  • Data Analyst Certificate – MindX (2025)
  • Business Intelligence Analyst Certificate – MindX (2025)

🌐 Connect with Me

📧 Email: thnn0125@gmail.com
💼 LinkedIn: linkedin.com/in/nganto0125
💻 GitHub: github.com/celine1252
📍 Location: Ho Chi Minh City, Vietnam


“Turning data into insights, and insights into action.”

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