Don't sit on the sidelines, own the moment.
The FIFA World Cup™ is taking center stage on X, with highly-engaged audiences driving massive conversation in the first four days alone. 🔥
The Knicks' historic playoff run took the NBA Finals to another level on X. 🏀 The conversation exploded vs. 2025:
› 10.4M posts (+2.9X)
› 3.3M unique authors (+2.1X)
› 9B impressions (+2.3X)
› 888M video views (+3X)
Travel advertisers on X are seeing an 82% reduction in CPA, with iOS app install costs dropping by 98%.
That's the power of combining performance, efficiency and scale with X Ads Manager.
This is how fandoms rally on X! 🏀
The @nyknicks historic Game 4 comeback became a viral moment, with conversation peaking at 136K posts per hour (+2,014% vs. daytime average).
Game on! It’s Day 1 of the FIFA World Cup™. ⚽️
The world is showing up on X, with posts up +24%, impressions up +22% and video views jumping +30% compared to last week as the global football conversation kicks into high gear.
24 hours until the FIFA World Cup™ takes center stage. 🏟️
Starting tomorrow, every match will become a conversation on X—bringing fans together in real time from every corner of the world.
"We built Community Notes because we wanted to build a better informed world and as it scales to more parts of the internet, it means more people have access to accurate information."
Watch @kcoleman and @jaybaxter speak at TED2026 Vancouver 👇