The reason posts with links sometimes get lower reach is not because they are explicitly downranked by any evil rule or logic. It's just because posts with links get fewer engagements (e.g. likes) per view
In Twitter 1.0 days, there was a model that explicitly upranked posts
To be clear, there is no explicit rule limiting the reach of links in posts.
The algorithm tries (not always successfully) to maximize user-seconds on 𝕏, so a link that causes people to cut short their time here will naturally get less exposure.
Best to post a
